Apple has hired an advertising executive for AppleTV.
Fuck sake.
If they try to insert ads into the paid subscription I’ll cancel.
My film consumption world was fine before AppleTV+ (and the other streamers) existed, and can be again without them. By buying stuff I like via VOD sites.
@ianRobinson it’s possible that it relates to the live sports they’re getting into. Sports are already set up for advertising so I could see them wanting to sticks ads in.
@mo Cool. I won’t see them then.
@ianRobinson I could see them doing an ad-supported version of AppleTV+ though. Disney have done it, and I think it’s going well for them. From Apple’s perspective, they’re leaving money on the table if they don’t have an option for people who don’t want to subscribe at the current pricing model.
I work in streaming TV advertising these days. For my sins, I’ve started picking up on a lot about the business model.
@mo 😱
Hope the job keeps delivering, and you can make the ad experience better!